6 Marketing Tools for Creatives and Business Owners

When you are a business owner, you have to be a jack of all trades. Unless you hired a marketing coordinator or rely on a marketing department, you need to know a little bit about everything when it comes to promoting your business. On the flip side, if you are a creative or work in the marketing field, it’s crucial to have a few tools on deck to use.

Are you planning for this upcoming year? These tools will come in handy!

Top 6 best tools for businesses and creatives:

1. Email Marketing

The most important thing you can do for your business is to stay in touch with clients and customers – especially if you rely on referrals or want to build a following!

Mailchimp is my go to platform for all things email marketing. A mailing list is 100% necessary for every single entrepreneur or business, but it is important for a lot of businesses.

2. Website Hosting

Digital storefronts are so important for any business. In fact, most clients and consumers will find you online before visiting your storefront.

Are you looking for a website host or wanting to try your hand at designing your own website? See Flywheel! This is a platform that offers multiple backend features for developers. A simplified dashboard and reliable customer service make this platform the best.

3. Website Domain Provider

Are you building a website? Need to purchase a domain to connect to your website and make it live? Use Hover for your website domain.

This is one of the easiest platforms to navigate. They also have a much shorter propagation time so your website is live quicker. If you run into issues, their customer service is also very reliable and committed to working through any trouble.

4. Adobe Color Wheel

The wonderful world of color! Finding the right shade can be a daunting task. As a designer, you may have a general idea of what color you are looking for but haven’t come across the right hue. If you’re just trying to find one for yourself, the options can be overwhelming. Take a look at Adobe Color Wheel.

You can search by general names like ‘blue’ or find palettes when you use search words like ‘forest’. If you’re starting from scratch, look through trends for curated color palettes. 

This is a super helpful site to use when looking for the right color!

5. Stock Photography

Visual media is a key asset when it comes to marketing and design in general. At times, it conveys what words cannot. As saturated as the market is today, great visuals are an absolute must. Combined with top-notch graphic design, the possibilities are endless!

Looking for high res photography for your next marketing campaign? Browse 500+ free stock photos along with a few curated collections! All available for download!

6. Creative Assets

Are you a designer? You’re going to love Creative Market. Find pretty much anything you could possibly dream of.

Looking for more industry tips and resources?

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Rosemary Fields

Publisher of The Edit, a monthly publication focusing on all things creative, home and design, lifestyle and travel. Freelance creative designer, photographer and videographer.

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